For more than 100 years, customers have trusted First Citizens Bank with their money … and their futures. And that's a trust we've taken seriously every day we've been in business. For every First Citizens customer, now or in the future, we make a simple promise: We will always live and work by the values that have distinguished First Citizens since the day we opened our doors. Forever First® is our commitment to the people, businesses and communities who rely on us to be the best we can be. As we say in our advertising, "Money isn't everything. But so much depends on what you do with your money."