Create an online marketing communications strategy and powerhouse digital toolbox by completing six, full-day workshops taught by expert marketing and public relations professionals from JB Media, Insight Marketing, and Farmer Communications. Learn the new rules of marketing and PR and explore the advantages of digital communications. Gain new insights into PR & marketing strategy, branding, budgeting, online content creation, video creation and use, social media and how to effectively track marketing and PR results. Complete as many workshops as you'd like in a semester, and you'll receive a certificate after attending all six. Workshops will be offered again in the fall. You can select the workshops you'd like to attend during the registration process. March 23: Visual Content Marketing How To’s (Session I) Instructor: Cathy Busick, Insight Marketing Create professional looking design templates for emarketing Set-up and run an email marketing campaign Write content for ads, posts and blogs